Cutting edge video marketing with TitleTool

"Video is an integral part of our strategy. In a global group like ZWILLING, well-coordinated and targeted brand communication and efficient control are extremely important. Video plays a central role in this. With TitleTool, we now have the unique opportunity to translate our video content almost in real time and to make it available for international marketing campaigns via all the necessary channels."

Pierre Miggelt
Global Content Team Leader at ZWILLING

Fast video localization for global reach

Digital brand communication at Zwilling

The diversity of products, brands, target markets and languages places high demands on sales, marketing and communication. Up-to-dateness, consistency and efficiency of processes are direct success criteria for commercial success - especially in the important online business.
A key component of digital brand communication at ZWILLING is moving image content. All media are managed on a central platform based on standardized software at and are available for rapid use in the global markets.

The BrandHub as a digital organizational hub

The BrandHub contains all the information and media relevant to ZWILLING's products and brands for the implementation of global campaigns in local markets. ZWILLING was looking for a solution for the localization of video content and found it with TitleTool from MoovIT.
Over 700 users from 20 countries are active on the platform. The BrandHub includes the following tasks:
- Provision of uniform brand guidelines and standards for a globally uniform brand presence with brand-compliant digital templates and print templates
- Connection to digital asset management as a central source for images, documents, logos and design elements for easy access to all current media
- Video localization with TitleTool - Full transparency of effort and costs.

The solution for collaborative video editing

Video content is an important part of ZWILLING's brand communication.
ZWILLING opted for TitleTool because it could be perfectly integrated into the existing ecosystem via the existing connection options. TitleTool offers the option of adapting videos to specific countries and target groups. This includes automated text translations in the moving image content. The exchange of logos, graphics or audio tracks is just as easy. ZWILLING has thus achieved very ambitious goals:
- Company-wide access to current and approved video content.
- Central administration and campaign management including monitoring and reporting.
- Globally standardized and at the same time country-specific brand communication.
- High flexibility in distribution with regard to timing and channels such as social media, online or stationary.
The automated processes offer security, transparency and make work much easier for everyone involved.